book concept film: Flammability as an Invitation

With our latest publication, Lu Zhang ≈ HuaiErDeMan (Wildman) Clab, fire takes on a tangible form, seamlessly weaving itself into the reading experience. Through a carefully crafted burning ritual, the publication transforms into both a site of ruins fostering renewal and a talisman of boldness, tenderness, and sincerity—the essential forces shaping Lu Zhang’s artistic practice.

—

🎥 Video by Lu Zhang and Yuki He
🎶 Music by ikkyuband
🎬 Produced by Gong Press
✨ Special thanks to Herb Tam and Qianfan Gu

—

Own the Fire Ritual Experience

—

2024